Hello, I'm Ash!

About Me

Driven professional with a broad technical skill-set with expertise in front-end design / development and interaction design. I have a passion for solving problems, constantly perfecting my craft and producing work of which I can be proud.

I am an accomplished front-end developer and designer with extensive experience building WordPress driven websites, HTML5, CSS3 and various web scripting technologies, web standards and project management. I provide a diverse range of services including application development, SEO/SEM and branding to an array of clients. A highly dedicated professional who works collaboratively to meet project goals.

  • Residence Dubai - UAE
  • e-mail m.ashraf.work@gmail.com
  • Phone +971 52 807 6322

Brands and Ash

What I Do

Ecommerce

  • Adept at all phases of the project lifecycle, including requirement gathering, user analysis, testing, graphic user interface design and implementation
  • A highly experienced Project Manager I have extensive experience initiating and implementing web development projects from start to finish
  • Developed content management system and large web based application for hotel, car rental and airline booking website. Produced concepts for the site and redesigned the web presence to drive additional business
  • Creating eye catching and strong design concepts across various platforms with the emphasis on interactive elements.
  • Designed, bespoke and responsive websites for diverse customers across multiple industries, using extensive experience in WordPress, CSS Frameworks (BS, Foundation..etc) and CSS3/HTML 5/JavaScript
  • Skilled in the design of user applications, responsive design, websites, online adverts and e-newsletters

Web Design

  • Adept at all phases of the project lifecycle, including requirement gathering, user analysis, testing, graphic user interface design and implementation
  • A highly experienced Project Manager I have extensive experience initiating and implementing web development projects from start to finish
  • Developed content management system and large web based application for hotel, car rental and airline booking website. Produced concepts for the site and redesigned the web presence to drive additional business
  • Creating eye catching and strong design concepts across various platforms with the emphasis on interactive elements.
  • Designed, bespoke and responsive websites for diverse customers across multiple industries, using extensive experience in WordPress, CSS Frameworks (BS, Foundation..etc) and CSS3/HTML 5/JavaScript
  • Skilled in the design of user applications, responsive design, websites, online adverts and e-newsletters

Development

Wana know how many platforms and programming language i build my front end within?
You name it!

Java, PHP, ASP, Python!

Big boys platforms: IBM Websphere commerce, Demandware, Magento, Shopify, WordPress

Management

  • Managed a small team of front end developers to establish/maintain the ecommerce BAU publishing structure and process from the key brands for Al Futtaim group.
  • Responsible for the overall UI and output quality for the eCommerce web applications.
  • Work with UX and Design managers in the core team for planning the upcoming brands and continues improve the current quality.
  • Working in workshops with Al-Futtaim Enterprise IT and PMO office to manage the time-line for the development sprints (Agile).
  • Managing the performance action plans to take our eCommerce-apps up to industry standard bench marks.
  • Estimate the effort and scope of work and gather the requirements teaming up with the UX-Manager and PMO to generate FSD document for the update phases.

Some Real Testimonials, because, you know... :)

Resume

Experience train

Jan 2016 - Present
Al Futtaim Group Digital Retail Division Dubai - UAE

SPECIALIST - FRONT END DEVELOPMENT

“ Currently we’ve launched IKEA, Toys R Us, Reebok and Kiabi, As Brand new ecommerce sites by the years 2019/2020 “

  • Managed a small team of front end developers to establish/maintain the ecommerce BAU publishing structure and process from the key brands for Al Futtaim group.
  • Responsible for the overall UI and output quality for the eCommerce web applications.
  • Work with UX and Design managers in the core team for planning the upcoming brands and continues improve the current quality.
  • Working in workshops with Al-Futtaim Enterprise IT and PMO office to manage the time-line for the development sprints (Agile).
  • Managing the performance action plans to take our eCommerce-apps up to industry standard bench marks.
  • Estimate the effort and scope of work and gather the requirements teaming up with the UX-Manager and PMO to generate FSD document for the update phases.

Nov 2014 – Dec 2015
Al Futtaim Group Enterprise IT Division Dubai - UAE

SENIOR FRONT END ENGINEER

  • Developing through IBM Websphere Commerce the front end for the eCommerce echo system for Alfuttaim.
  • Managing the front end development for Marks and Spencer Dubai, Working along with Marks and Spencer UK.
  • Creating the eCommerce platform for UAE Local brands ACE and Plugins.
  • Creating the eCommerce platform for Bahrain Local brands Home Zone.

July 2013 - Nov 2014
Al Tayyar Travel Group Dubai - UAE

SENIOR UI & FRONT-END DEVELOPER/DESIGNER

  • Developing the website for Al Tayar online travel, As responsible for the complete development of the site including design, and using Eclipse and Sublime as the main development software and Java and Oracle as the development code
  • Direct conceptual, strategic and tactical creation of robust, integrated GUI Web site and Web application solutions using HTML and JavaScript
  • Design and optimize original site graphics and navigational elements that have been formally praised by clients for accurately reflecting marketing messages while clearly and logically guiding site users

Feb 2012 – July 2013
Emerging Media London - UK

SENIOR UI & FRONT-END DEVELOPER/DESIGNER

  • Worked in a fast paced environment, producing a high volume of websites. Responsible for developing websites that have end users a seamless and rich internet experience, and for being the first point of contact for clients if they had queries or technical problems
  • Provided skilled web support for developers and marketers using the development software SmartGit and Sublime and the development code PHP
  • Designed and coded HTML 5, CSS 3 Web pages and landing pages from scratch

Nov 2010 – Feb 2012
Jabbar Internet Group Cairo - Egypt

SENIOR WEB DESIGNER

  • Researched end user preference and ensured it was incorporated into the website
  • Ensured web site was created with end user in mind, creating innovative and end user friendly web design

Oct 2009 – Nov 2010
DIR Group Cairo - Egypt

ART DIRECTOR - UX DESIGNER

  • Managed the social media marketing for clients in conjunction with the web design department in order to fit the customer’s corporate identity and achieve project objectives.
  • Responsible for producing innovative ideas for the visual elements of advertising campaigns in all kinds of media, including: Social Media, internet (digital/viral marketing), posters, press, direct mail.

Latest Cool Certificates

Scrum Master

Scrum Alliance Membership ID: 000650245

Frontline Leadership Program

Al Futtaim Training

Coding my way

HTML/CSS

95%

JavaScript

70%

PHP

65%

WordPress

85%

Designing my life

Web Design

95%

Graphic Design

75%

Logo Design

80%

Knowledges and stuff

  • Complex Front end development
  • Digital Design
  • Social Media
  • Time Management
  • Communication
  • Problem-Solving
  • Social Networking
  • Flexibility
  • Print

Portfolio picks :)

toys r us

Toys R Us - UAE
(TRU MENA eCommerce)

UAE
toys r us

KIABI - Fashion - UAE
(France's Kiabi in UAE - Al Futtaim)

UAE
toys r us

Reebok - UAE & KSA
(Reebok MENA eCommerce )

UAE - KSA
toys r us

GUESS
MENA Region

MENA
toys r us

M&S Food App - UAE
(The Only M&S Food delivery)

UAE
toys r us

ACE Hardware
(The biggest Hardware UAE and MENA)

UAE
toys r us

Magalla Online Magazine
(Wordpress theme on Themeforest)

UAE

Let's Get in touch..

Dubai

+971 52 807 6322

m.ashraf.work@gmail.com

Freelance Available

Shoot me a message?

Dubai

+971 52 807 6322

m.ashraf.work@gmail.com

Freelance Available